articleJournal of the Academy of Marketing ScienceOct 1, 2002Closed access

Exploring the Implications of M-Commerce for Markets and Marketing

SBS. BalasubramanRAR. A. PetersonSLSirkka L. Järvenpää

University of North Carolina at Chapel Hill · The University of Texas at Austin

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Abstract

No abstract available for this paper.

Citation impact

682
total citations
FWCI
56.78
Percentile
100%
References
28
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Conceptualization
  • Mobile commerce
  • Business
  • E-commerce
  • Marketing
  • Space (punctuation)
  • Commerce
  • Computer science
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