The end of the end of ideology.

The "end of ideology" was declared by social scientists in the aftermath of World War II. They argued that (a) ordinary citizens' political attitudes lack the kind of stability, consistency, and constraint that ideology requires; (b) ideological constructs such as liberalism and conservatism lack motivational potency and behavioral significance; (c) there are no major differences in content (or substance) between liberal and conservative points of view; and (d) there are few important differences in psychological processes (or styles) that underlie liberal versus conservative orientations. The end-of-ideologists were so influential that researchers ignored the topic of ideology for many years. However, current…