articleMarketing LettersApr 1, 2006Closed access

Some antecedents and outcomes of brand love

BABarbara A. CarrollAAAaron Ahuvia

University of Georgia · University of Michigan–Ann Arbor · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

2,194
total citations
FWCI
38.11
Percentile
100%
References
50
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Brand loyalty
  • Advertising
  • Word of mouth
  • Product (mathematics)
  • Psychology
  • Brand extension
  • Construct (python library)
  • Loyalty
UN Sustainable Development Goals
  • Gender equality
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