articleIndustrial Marketing ManagementOct 14, 2003Closed access

Capturing value creation in business relationships: A customer perspective

WUWolfgang Ulaga

ESCP Business School · University of Notre Dame · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

656
total citations
FWCI
20.63
Percentile
100%
References
67
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Commoditization
  • Business
  • Perspective (graphical)
  • Value (mathematics)
  • Marketing
  • Purchasing
  • Relationship marketing
  • Customer relationship management
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