articleJournal of Brand ManagementApr 1, 2002Closed access

Country as brand, product, and beyond: A place marketing and brand management perspective

PKPhilip KotlerDGDrew Gertner

Northwestern University · Pace University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,851
total citations
FWCI
28.44
Percentile
100%
References
5
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Employer branding
  • Brand management
  • Marketing management
  • Marketing
  • Brand equity
  • Business
  • Attractiveness
  • Product strategy
UN Sustainable Development Goals
  • Decent work and economic growth
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