articleInternational Journal of Information ManagementFeb 4, 2013Closed access

Social media competitive analysis and text mining: A case study in the pizza industry

WHWu HeSZShenghua ZhaLLLing Li

Decision Sciences (United States) · Old Dominion University · +1 more institution

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Abstract

No abstract available for this paper.

Citation impact

883
total citations
FWCI
171.18
Percentile
100%
References
68
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Social media
  • Competitor analysis
  • Competitive advantage
  • Social media optimization
  • Business
  • Value (mathematics)
  • Competitive intelligence
  • Advertising
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