articleJournal of the Academy of Marketing ScienceJan 1, 2003Closed access

An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

SISubin ImBLBarry L. BayusCHCharlotte H. Mason

San Francisco State University · University of North Carolina at Chapel Hill

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Abstract

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656
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11.47
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100%
References
54
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Authors

3

Topics & keywords

Topics
Keywords
  • Product (mathematics)
  • Trait
  • Structural equation modeling
  • Business
  • Personality
  • Marketing
  • Consumer behaviour
  • Psychology
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