articleJournal of Business ResearchJun 29, 2013GREEN OA

Measuring consumer-based brand authenticity

JNJulie NapoliSDSonia DickinsonMBMichaël BeverlandFFFrancis Farrelly

Curtin University · The Royal Melbourne Hospital · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

651
total citations
FWCI
34.40
Percentile
100%
References
87
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Sincerity
  • Construct (python library)
  • Discriminant validity
  • Marketing
  • Quality (philosophy)
  • Order (exchange)
  • Brand management
  • Perspective (graphical)
UN Sustainable Development Goals
  • Reduced inequalities
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