Effect of trust on customer acceptance of Internet banking
Korea Institute for Advanced Study · Korea Advanced Institute of Science and Technology
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Abstract
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Citation impact
892
total citations
- FWCI
- 15.14
- Percentile
- 100%
- References
- 49
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Authors
2Topics & keywords
Topics
Keywords
- The Internet
- Structural equation modeling
- Technology acceptance model
- Business
- Usability
- Internet privacy
- Marketing
- Computer science
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