articleJournal of Business ResearchNov 4, 2009Closed access

Co-creating value for luxury brands

CTCaroline TynanSMSally McKechnieCCCeline Chhuon

University of Nottingham

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

937
total citations
FWCI
32.04
Percentile
100%
References
85
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Value proposition
  • Business
  • Value (mathematics)
  • Marketing
  • Product (mathematics)
  • Variety (cybernetics)
  • Advertising
  • Brand management
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