articleInternational Journal of Research in MarketingAug 5, 2004Closed access

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

JGJill G. KleinNDNiraj Dawar

INSEAD · Western University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,488
total citations
FWCI
37.42
Percentile
100%
References
40
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Corporate social responsibility
  • Attribution
  • Harm
  • Product (mathematics)
  • Spillover effect
  • Business
  • Mediation
  • Marketing
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