articleInternational Journal of Information ManagementJun 18, 2014Closed access

Brand communication through digital influencers: Leveraging blogger engagement

EUEbru UzunoğluSMSema Misci Kip

İzmir University of Economics

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

569
total citations
FWCI
33.65
Percentile
100%
References
82
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Brand community
  • Perspective (graphical)
  • Agency (philosophy)
  • Advertising
  • Opinion leadership
  • Exploratory research
  • Public relations
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