articleIndustrial Marketing ManagementOct 4, 2005Closed access

The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective

AEAnca E. CretuRJRoderick J. Brodie

University of Auckland

Indexed incrossref

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887
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2

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Reputation
  • Loyalty business model
  • Product (mathematics)
  • Brand management
  • Value (mathematics)
  • Service quality
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