Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
University of Tennessee at Chattanooga · University of Alabama · +1 more institution
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Citation impact
950
total citations
- FWCI
- 20.08
- Percentile
- 100%
- References
- 73
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3Topics & keywords
Topics
Keywords
- Value (mathematics)
- Marketing
- Advertising
- Differential (mechanical device)
- Hedonic pricing
- Business
- Psychology
- Economics
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