articleJournal of Business EthicsJun 21, 2011Closed access

How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

BPBéatrice ParguelFBFlorence Benoît-MoreauFLFabrice Larceneux

Institut de Recherche en Gestion · Université Paris-Est Créteil · +3 more institutions

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952
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35.44
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100%
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97
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3

Topics & keywords

Topics
Keywords
  • Greenwashing
  • Corporate social responsibility
  • Business ethics
  • Sustainability
  • Business
  • Confusion
  • Attribution
  • Marketing
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