articleSustainabilityApr 24, 2015GOLD OA

Effects of Green Innovation on Environmental and Corporate Performance: A Stakeholder Perspective

Yuan Ze University

Indexed incrossrefdoaj

Abstract

“Going green” has become an important environmental issue in contemporary business practice worldwide. This study examined the influence of a number of factors on green innovation and the consequences in terms of performance. The stakeholder theory was adopted to observe the effects of each stakeholder on the green innovation practices of companies and to determine how green innovation practices influence environmental and business performance. A research model with eight hypotheses was proposed to determine the associations between the variables of interest. An empirical survey was conducted of 202 Taiwanese service and manufacturing companies. The survey found that pressure from competitors and the…

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584
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30.70
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100%
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120
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Authors

3

Topics & keywords

Keywords
  • Green innovation
  • Business
  • Competitor analysis
  • Stakeholder
  • Product innovation
  • Marketing
  • Stakeholder theory
  • Government (linguistics)
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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