reviewJournal of the Academy of Marketing ScienceSep 22, 2008Closed access

Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

CACelso Augusto de MatosCACarlos Alberto Vargas Rossi

Universidade Federal do Rio Grande do Sul

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,059
total citations
FWCI
55.94
Percentile
100%
References
143
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Moderation
  • Psychology
  • Word of mouth
  • Loyalty
  • Valence (chemistry)
  • Social psychology
  • Construct (python library)
  • Advertising
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