articleSocial Network Analysis and MiningJan 25, 2013Closed access

Online engagement factors on Facebook brand pages

IPIrena Pletikosa CvijikjFMFlorian Michahelles

ETH Zurich

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

740
total citations
FWCI
76.41
Percentile
100%
References
85
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Customer engagement
  • Social media
  • Transactional leadership
  • Marketing
  • Social media marketing
  • Business
  • Marketing channel
  • Viral marketing
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