articlePublic Relations ReviewJan 24, 2011Closed access

Keeping up with the digital age: How the American Red Cross uses social media to build relationships

RBRowena BrionesBKBeth KuchBFBrooke Fisher LiuYJYan Jin

University of Maryland, College Park · Virginia Commonwealth University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

581
total citations
FWCI
68.42
Percentile
100%
References
19
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Social media
  • Public relations
  • Key (lock)
  • Publics
  • Digital media
  • Media relations
  • Political science
  • Sociology
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