articleJournal of the Academy of Marketing ScienceJan 27, 2011Closed access

Exciting red and competent blue: the importance of color in marketing

LILauren I. LabrecqueGRGeorge R. Milne

Northern Illinois University · University of Massachusetts Amherst

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

697
total citations
FWCI
15.66
Percentile
100%
References
82
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Personality
  • Advertising
  • Perception
  • Hue
  • Psychology
  • Marketing
  • Value (mathematics)
  • Empirical research
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