How quality, value, image, and satisfaction create loyalty at a Chinese telecom
University of Southern Mississippi · Bradley University · +1 more institution
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Abstract
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Citation impact
797
total citations
- FWCI
- 25.53
- Percentile
- 100%
- References
- 91
Citations per year
Authors
3Topics & keywords
Topics
Keywords
- Loyalty
- Business
- Loyalty business model
- Customer satisfaction
- Service quality
- Marketing
- Value (mathematics)
- Customer delight
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