articleJournal of RetailingJan 22, 2015Closed access

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

DHDennis HerhausenJBJochen BinderMSMarcus SchoegelAHAndreas Herrmann

University of St. Gallen

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

648
total citations
FWCI
85.01
Percentile
100%
References
55
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Cannibalization
  • Channel (broadcasting)
  • Business
  • Interdependence
  • Marketing
  • Online and offline
  • The Internet
  • Advertising
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