articleCommunications of the ACMMay 27, 2014Closed access

The power of social media analytics

WFWeiguo FanMDMichael D. Gordon

Xi'an Jiaotong University · University of Michigan

Indexed incrossref

Abstract

How to use, and influence, consumer social communications to improve business performance, reputation, and profit.

Citation impact

614
total citations
FWCI
146.18
Percentile
100%
References
35
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Social media analytics
  • Social media
  • Computer science
  • Analytics
  • Power (physics)
  • Data science
  • World Wide Web
  • Physics
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