articleThe Quarterly Journal of EconomicsNov 1, 2011GREEN OA

Ideological Segregation Online and Offline *

National Bureau of Economic Research

Indexed incrossref

Abstract

We use individual and aggregate data to ask how the Internet is changing the ideologi-cal segregation of the American electorate. Focusing on online news consumption, offline news consumption, and face-to-face social interactions, we define ideological segregation in each domain using standard indices from the literature on racial segregation. We find that ideological segregation of online news consumption is low in absolute terms, higher than the segregation of most offline news consumption, and significantly lower than the segregation of face-to-face interactions with neighbors, co-workers, or family members. We find no evidence that the Internet is becoming more segregated over time.

Citation impact

938
total citations
FWCI
51.96
Percentile
100%
References
53
Citations per year

Authors

2

Topics & keywords

Keywords
  • Ideology
  • Consumption (sociology)
  • Face (sociological concept)
  • Domain (mathematical analysis)
  • The Internet
  • Aggregate (composite)
  • Advertising
  • Sociology
UN Sustainable Development Goals
  • Reduced inequalities
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