INVOKING AFFECT

This article interrogates the contemporary emergence of affect as critical object and perspective through which to understand the social world and our place within it. Emphasising the unexpected, the singular or the quirky over the generally applicable, the turn to affect builds on important work in cultural studies on the pitfalls of writing the body out of theory. More importantly for this article, the contemporary interest in affect evidences a dissatisfaction with poststructuralist approaches to power, framed as hegemonic in their negativity and insistence of social structures rather than interpersonal relationships as formative of the subject. The article focuses on the recent contributions of Brain…