articleIndustrial Marketing ManagementJul 22, 2010Closed access

It's all B2B…and beyond: Toward a systems perspective of the market

SLStephen L. VargoRFRobert F. Lusch

University of Hawaiʻi at Mānoa · University of Arizona

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Abstract

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1,434
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100%
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91
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2

Topics & keywords

Topics
Keywords
  • Conceptualization
  • Service-dominant logic
  • Mainstream
  • Perspective (graphical)
  • Marketing
  • Value (mathematics)
  • Business
  • Service (business)
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