“Supply Chain 2.0”: managing supply chains in the era of turbulence

Purpose – An underlying principle of supply chain management is to establish control of the end‐to‐end process in order to create a seamless flow of goods. The basic idea is that variability is detrimental to performance as it causes cost in the form of stock‐outs, poor capacity utilisation, and costly buffers. This paper questions this approach and argues that in the light of increasing turbulence a different approach to supply chain management is needed.