Hedonic and utilitarian shopping goals: The online experience
Kent State University · Loyola Marymount University
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Abstract
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Citation impact
621
total citations
- FWCI
- 23.30
- Percentile
- 100%
- References
- 31
Citations per year
Authors
2Topics & keywords
Topics
Keywords
- Purchasing
- The Internet
- Advertising
- Marketing
- Psychology
- Business
- Computer science
- World Wide Web
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