articleJournal of Business EthicsNov 5, 2013Closed access

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

GNGergely NyilasyHGHarsha GangadharbatlaÁPÁngela Paladino

University of Melbourne · University of Oregon

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723
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18.96
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100%
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79
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3

Topics & keywords

Topics
Keywords
  • Greenwashing
  • Advertising
  • Business ethics
  • Business
  • Attribution
  • Corporation
  • Marketing
  • Quality of Life Research
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