articleJournal of Business ResearchJul 31, 2003Closed access

Interactivity and vividness effects on social presence and involvement with a web-based advertisement

DFDavid FortinRRRuby Roy Dholakia

University of Canterbury · University of Rhode Island

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

638
total citations
FWCI
11.52
Percentile
100%
References
47
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Interactivity
  • Psychology
  • Analysis of covariance
  • Path analysis (statistics)
  • Social psychology
  • Computer science
  • Advertising
  • World Wide Web
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