reviewAnnals of Behavioral MedicineOct 12, 2011Closed access

Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review

Kent State University

PubMed
Indexed incrossrefpubmed

Abstract

Background

Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages. PURPOSE: This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior).

Methods

One hundred eighty-nine effect sizes were identified from 94 peer-reviewed, published studies which compared the persuasive impact of gain- and loss-framed messages.

Citation impact

1,153
total citations
FWCI
27.91
Percentile
100%
References
141
Citations per year

Authors

2

Topics & keywords

Keywords
  • Persuasion
  • Framing (construction)
  • Health communication
  • Psychology
  • Health psychology
  • Social psychology
  • Persuasive communication
  • Health behavior
UN Sustainable Development Goals
  • Good health and well-being
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