Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review
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Abstract
Background
Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages. PURPOSE: This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior).
Methods
One hundred eighty-nine effect sizes were identified from 94 peer-reviewed, published studies which compared the persuasive impact of gain- and loss-framed messages.
Citation impact
1,153
total citations
- FWCI
- 27.91
- Percentile
- 100%
- References
- 141
Citations per year
Authors
2Topics & keywords
Topics
Keywords
- Persuasion
- Framing (construction)
- Health communication
- Psychology
- Health psychology
- Social psychology
- Persuasive communication
- Health behavior
UN Sustainable Development Goals
- Good health and well-being
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