articleIndustrial Marketing ManagementApr 9, 2008Closed access

Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment

HTHean Tat KehYXYi Xie

Peking University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

775
total citations
FWCI
20.10
Percentile
100%
References
91
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Business
  • Customer retention
  • Customer advocacy
  • Customer intelligence
  • Customer delight
  • Customer to customer
  • Marketing
  • Reputation
No related works found for this paper.