articleSocietyJan 13, 2011BRONZE OA

Neuromarketing: The New Science of Consumer Behavior

CMChristophe Morin
Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

626
total citations
FWCI
15.68
Percentile
100%
References
8
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Neuromarketing
  • Credibility
  • Advertising
  • Marketing
  • Consumer behaviour
  • Field (mathematics)
  • Neuroeconomics
  • Psychology
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