articleJournal of the Academy of Marketing ScienceApr 1, 2003Closed access

Consumer Switching Costs: A Typology, Antecedents, and Consequences

TAThomas A. BurnhamJFJudy FrelsVMVijay Mahajan

Santa Clara University · University of Maryland, College Park · +1 more institution

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1,832
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3

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Topics
Keywords
  • Typology
  • Business
  • Marketing
  • Perception
  • Service provider
  • Product (mathematics)
  • Search cost
  • Consumer behaviour
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