The Impact of Cross-Channel Integration on Retailers’ Sales Growth
NEOMA Business School · Montpellier Business School
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Abstract
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Citation impact
551
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- FWCI
- 53.13
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- 100%
- References
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Authors
2Topics & keywords
Topics
Keywords
- Channel (broadcasting)
- Business
- Industrial organization
- Grounded theory
- Sales force
- Marketing
- Test (biology)
- Retail sales
UN Sustainable Development Goals
- Industry, innovation and infrastructure
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