articleIndustrial Marketing ManagementOct 1, 2011GREEN OA

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

NMNina MichaelidouNSNikoletta‐Theofania SiamagkaGCGeorge Christodoulides

University of Birmingham · University of Reading

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,002
total citations
FWCI
119.61
Percentile
100%
References
70
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Business
  • Social media
  • Marketing
  • Small and medium-sized enterprises
  • Social media marketing
  • Exploratory research
  • Exploratory factor analysis
  • Advertising
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