Big other: Surveillance Capitalism and the Prospects of an Information Civilization

This article describes an emergent logic of accumulation in the networked sphere, ‘surveillance capitalism,’ and considers its implications for ‘information civilization.’ The institutionalizing practices and operational assumptions of Google Inc. are the primary lens for this analysis as they are rendered in two recent articles authored by Google Chief Economist Hal Varian. Varian asserts four uses that follow from computer-mediated transactions: data extraction and analysis,’ ‘new contractual forms due to better monitoring,’ ‘personalization and customization, ’ and continuous experiments. ’ An examination of the nature and consequences of these uses sheds light on the implicit logic of surveillance…