Consumers, Producers and Practices

The idea that artifacts are acquired and used in the course of accomplishing social practices has important implications for theories of consumption and innovation. From this point of view, it is not enough to show that goods are symbolically and materially positioned, mediated and filtered through existing cultures and conventions. Twisting the problem around, the further challenge is to explain how practices change and with what consequence for the forms of consumption they entail. In this article, we suggest that new practices like Nordic walking, a form of ‘speed walking’ with two sticks, arise through the active and ongoing integration of images, artifacts and forms of competence, a process in which both…