articleJournal of Business ResearchOct 1, 2006Closed access

The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

JWJeffrey W. OverbyELEun‐Ju Lee

Belmont University · Chung-Ang University

Indexed incrossref

Abstract

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1,065
total citations
FWCI
18.31
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100%
References
58
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Authors

2

Topics & keywords

Topics
Keywords
  • Preference
  • Value (mathematics)
  • Context (archaeology)
  • Advertising
  • The Internet
  • Marketing
  • Psychology
  • Consumer behaviour
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