Uses and Grats 2.0: New Gratifications for New Media

This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009 Rubin, A. M. 2009. “The uses-and-gratifications perspective on media effects.”. In Media effects: Advances in theory and research , 3rd ed. Edited by: Bryant, J. and Oliver, M. B. 165–184. New York, NY: Routledge.. [Google Scholar]; Ruggiero, 2000 Ruggiero, T. E. 2000. Uses and gratifications theory in the 21st century. Mass Communication & Society, 3: 3–37. doi: 10.1207/S15327825MCS0301_02[Taylor & Francis Online] , [Google Scholar]), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably…