articleComputers in Human BehaviorMay 26, 2012Closed access

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

MLMichel LarocheMRMohammad Reza HabibiMRMarie‐Odile RichardRSRamesh Sankaranarayanan

Concordia University

Indexed incrossref

Abstract

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938
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100%
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99
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Authors

4

Topics & keywords

Topics
Keywords
  • Brand community
  • Brand loyalty
  • Brand management
  • Social media
  • Brand awareness
  • Brand equity
  • Loyalty
  • Value (mathematics)
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