eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
LG (South Korea) · Kyung Hee Cyber University
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Abstract
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636
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- 33.74
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- 100%
- References
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Authors
2Topics & keywords
Topics
Keywords
- Information overload
- Purchasing
- Perspective (graphical)
- Affect (linguistics)
- Product (mathematics)
- Psychology
- Recommender system
- Advertising
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