articleJournal of Brand ManagementApr 1, 2002Closed access

Country equity and country branding: Problems and prospects

NPNicolas PapadopoulosLALouise A. Heslop

Carleton University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

763
total citations
FWCI
23.06
Percentile
100%
References
16
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Brand equity
  • Employer branding
  • Product strategy
  • Marketing
  • Business
  • Equity (law)
  • Brand management
  • Nation branding
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