articleInternational Journal of Research in MarketingJul 24, 2008Closed access

Measuring the impact of positive and negative word of mouth on brand purchase probability

RERobert EastKHKathy HammondWLWendy Lomax
Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

616
total citations
FWCI
51.14
Percentile
100%
References
45
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Word of mouth
  • Respondent
  • Advertising
  • Marketing
  • Psychology
  • Business
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