articleInternational Journal of Research in MarketingMar 1, 2006Closed access

Antecedents and purchase consequences of customer participation in small group brand communities

RPRichard P. BagozziUMUtpal M. Dholakia

University of Michigan–Ann Arbor · Ross School · +2 more institutions

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Abstract

No abstract available for this paper.

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1,306
total citations
FWCI
50.56
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100%
References
78
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Friendship
  • Brand community
  • Social identity theory
  • Sample (material)
  • Psychology
  • Enthusiasm
  • Advertising
  • Collective identity
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