Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping
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Abstract
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Citation impact
949
total citations
- FWCI
- 33.52
- Percentile
- 100%
- References
- 173
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Authors
2Topics & keywords
Topics
Keywords
- Perception
- Psychology
- Empirical research
- Face (sociological concept)
- Social psychology
- Interface (matter)
- Advertising
- Business
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