Destination image and destination personality: An application of branding theories to tourism places
University of Surrey · Virginia Tech
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Abstract
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Citation impact
818
total citations
- FWCI
- 52.19
- Percentile
- 100%
- References
- 34
Citations per year
Authors
3Topics & keywords
Topics
Keywords
- Tourism
- Destination image
- Personality
- Destinations
- Advertising
- Marketing
- Destination marketing
- Variance (accounting)
UN Sustainable Development Goals
- Decent work and economic growth
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