What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences
Wuhan University of Science and Technology · Huazhong University of Science and Technology · +1 more institution
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Abstract
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Citation impact
806
total citations
- FWCI
- 89.10
- Percentile
- 100%
- References
- 88
Citations per year
Authors
4Topics & keywords
Topics
Keywords
- Interactivity
- Social commerce
- Personalization
- Psychology
- Knowledge management
- Business
- Marketing
- Social media
UN Sustainable Development Goals
- Reduced inequalities
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