How Online Product Reviews Affect Retail Sales: A Meta-analysis
The University of Texas at Arlington
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Citation impact
598
total citations
- FWCI
- 95.70
- Percentile
- 100%
- References
- 153
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5Topics & keywords
Topics
Keywords
- Marketing
- Business
- Elasticity (physics)
- Product (mathematics)
- Product type
- Retail sales
- Advertising
- Meta-analysis
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