articleJournal of the Academy of Marketing ScienceJul 1, 2002Closed access

An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

PAPratibha A. DabholkarRPRichard P. Bagozzi

University of Tennessee at Knoxville · Rice University

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Abstract

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1,783
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43.17
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100%
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Authors

2

Topics & keywords

Topics
Keywords
  • Situational ethics
  • Novelty
  • Psychology
  • Service (business)
  • Social psychology
  • Self-service
  • Technology acceptance model
  • Marketing
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